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This web site girtbydirt.idx.com.au has the following on the web page, "When my mate Glen and I were chewing the fat over a few beers one balmy Sydney evening after work, we discovered a shared goal of travelling round Australia." We saw that the webpage also said " Researching over the next year, we roughly mapped out a route on the map just here, and headed off in a four-wheel drive for nearly five months, covering a good part of the country." It also said " Our budget was meagre, but our ambition to explore unbounded and largely unplanned. It was the trip of a lifetime and exceeded all expectations." The header had Australia as the highest ranking optimized keyword. It is followed by travel, outback, and 4WD which isn't as ranked as highly as Australia. The next words girtbydirt.idx.com.au used was Australian. tour was included but might not be seen by search engines.